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Lucru de Mână

Lucru de Mână is a practical magazine launched in Romania in October 2005. Launched for the first time in Spain in 1926 under the original name Labores del Hogar, this is the best-selling magazine of its type in Spain and Portugal.

Lucru de Mână is a practical magazine that describes and reviews all needlework techniques, including embroidery, crocheting, knitting and tapestry. Positive and practical, the magazine is a key source of information for women who regard needlework as a way of relaxing and a form of artistic expression.

The magazine’s target audience consists of women aged 25 to 45 who live in an urban environment (small and large towns), are high-school and university educated, and have an average or above-average income.