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Homsters, the leading provider of automated marketing solutions for new property developments, finalizes financing round led by Ringier AG and Simon Baker
Homsters is the leading provider of automated marketing solutions for the sale of new property developments. The Company’s end-to-end driven marketing platform seamlessly promotes new developments across multiple online marketing sites, captures buyer leads, nurtures these leads, and distributes closable leads to developer sales teams. Homsters’ AI-driven solution is provided on a SaaS basis to online property marketplaces and developers in multiple countries, currently marketing over 5,000 new developments. Swiss-based Ringier AG and Simon Baker, Chairman of CAV Investment Group and former CEO of Australia`s REA Group, have participated in the current financing round of Homsters to support the further growth and the internationalization of the Singapore and Kiyv based PropTech company.
“Our mission is to remove any inefficiencies in the new homes sales process by digitizing as many of new homes sales process steps as possible. By doing so, we can increase conversion rates (leading to more sales) and reduce the costs of selling new developments. Having investors like Simon Baker and Ringier support our vision gives us access to some of the brightest minds in the industry and accelerates our development”, says Andrew Olejnik, Co-Founder and CEO of Homsters.
“The Homsters team has built a highly performing end-to-end marketing platform for the sale of new developments. Homsters platform has the potential to bring the development industry to the next level of digitization. With our investment, we want to accelerate this process. We will create additional value by leveraging synergies between Homsters and our portfolio in digital marketplaces, TV and print across Europe, Asia and Africa”, says Axel Konjack, Head of International Marketplaces at Ringier AG.
“I have been very impressed by the platform developed by the team and believe that it has strong application as a ‘plug and play’ solution for existing property marketplaces, the marketing platform for major new homes developers around the world, and even as a platform that Homsters can use to market and sell properties themselves”, says Simon Baker, Chairman of the CAV Investment Group.
Ringier AG, Corporate Communications
Homsters builds solutions to automate the marketing of new property developments. Products are currently being used by property portals and developers to market over 5,000 real estate projects around the world. The list of Homsters partners using our products includes Dubizzle, Hurriyet Emlak and others. Homsters operates globally out of offices in Singapore, Ukraine, Turkey and Kazakhstan.
With a portfolio of over 140 print, radio, TV and online brands, Ringier is the largest diversified media company in Switzerland reaching several million people every day via all channels and a leading investor in digital marketplaces in Europe and Africa. Ringier was founded in 1833 as a Swiss family business. With more than 180 years of history, Ringier stands for pioneering spirit, independence, freedom of opinion and diversity of information. Over the past ten years, Ringier has invested almost CHF 2 billion in digitization. Ringier currently employs around 7,300 people in 19 countries and achieved sales of more than CHF 1 billion in 2018. With a digital share of 71% of the operating result, Ringier has taken a leading position among media companies in Europe.
About CAV Investment Group
The CAV Investment Group is the private investment fund of Simon Baker, a long-time investor in and advisor to the online classifieds and marketplaces industry. Simon is the former CEO and MD of the REA Group in Australia. Under his leadership, the REA Group grew from revenues of $4m, a loss of $6m and a market cap of $8m to revenues of $155m, a profit of $35m, and a market cap of $1bn. Simon is also the former Chairman of the iProperty Group, the Mitula Group and CarAdvice. The CAV Investment Group currently invests in ShweProperty (Myanmar), Grupo Zap (Brazil), Fintonic, (Spain), Lifull (Japan), and Redbubble (Australia).